IDs for Discovery Networks Latin America.

Discovery Latam contacted us to develop a series of IDs for TLC. The main concept was to play with the brand and make it interact with the different elements of the channel in a dynamic, fun way. To achieve this effect, we developed a universe of icon graphics based on the round-ended rectangles of the logo, telling animated stories and intertwining them based on the themes of the most relevant shows.In these pieces, the logo experiments with all the content featured by the network.