Teaming up once again with Corina Capuano and Juan Pablo Cionci from the FIC Creative team, we produced the FX rebranding campaign. Based on the concept of finding the FX perspective, the intention was to create a graphic package that would show the edgy point of view of FX. The result: a razor sharp package that will blow your mind!
Designed by FOX.
General Creative Direction:
Corina Capuano
VP Creative, Global FIC
Creative Direction:
Juan Cionci
Creative Director, Global FIC