On and Off-Air package for UTV India.

We developed the rebranding for Bindass, a very important channel for teens in India. The channel is part of the UTV chain and The Walt Disney Co. We are very happy to continue working for Asia and being able to provide our creative input in this market.


The campaign was entitled 'Restless', and based on this concept we created this package using the 'silhouette inside the silhouette' resource, a graphic metaphor for active, energetic and cool youth. The result was a graphic package full of attractive colors, dynamic, vibrant and passionate, which was developed based on a mix of 2D animation and live action.