Newell's El Glorioso Brand Identity.

Newell's El Glorioso

Football Club Brand Identity

The club that formed Messi’s early career, Newell’s Old Boys in Rosario, Argentina, is unsurprisingly steeped in legend and legacy.

 

Our brand identity design for this iconic club tapped into all this history to afford it the recognition it deserves. Using the stand within the stadium as a visual cue, we designed a look for this sports brand that the fans can instantly resonate with.

 

Logo, icons, badges, fonts and colours all come together on screens, in stadium, print and merchandise under the banner of The Glorious Newell’s Old Boys football club.

Newell's El Glorioso Brand Identity.
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HBO Plus. Channel Rebrand.
HBO Plus. Channel Rebrand.
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