The oval will rock you. The shape where competitive sports lives, breathes and battles. For Fox Sports, it begins and ends with the stadium. We worked with Fox International Channels' creative team to produce "The Oval System," our graphic pack of digital gymnastics based on the logo. The logo/stadium splinters, slices, dices, spins and reattaches. The steely shapes thrillingly become airborne as stacking assemblages and land as the perfect logo.
General Creative Direction:
Corina Capuano
VP Creative, Global FIC
Creative Direction:
Juan Cionci
Creative Director, Global FIC
