ESPN

A branding package for ESPN’s Sunday Night Baseball coverage. Working with the ESPN team in the USA, we created a set of branding assets, including openers, graphics tool kit and eight player spots. Our design took inspiration from giant jumbotrons in the stadiums, which added a nostalgic texture to our creative execution whilst we kept it current with modern animation and type styles. Using key players from different clubs in the baseball league our promo spots were created through a mix of illustration and simple cell animation.