ESPN CNETS

We continued our partnership with ESPN on this branding project for SEC and ACC. As the two major college athletic conferences owned and operated by ESPN, our branding packages took inspiration from the brands’ established and familiar logos. Then, we added the gravitas of ESPN’s standing as a global sports giant.

For ESPN SEC the circular logo origins founded the orbital network branding and motion within the designs. Capturing the hope for the future of sports in these college athletes created a dynamic design energy orbiting around the athletes and fans in the SEC universe.

Pulling angles from the ACCN logo we designed a branding package that represents speed and forward motion, reflecting the athletes’ eternal pursuit of excellence. The different compositions in the designs from these angles come together to represent the excitement and unpredictability of college sports.