We were chosen to design the 360 branding for Egypt's new DMC network. Working with DMC's creative team, we developed visuals for the umbrella brand and sub-brands. We keyed in on uniting the sub-brands graphically to make a dynamic splash and giving an unique high-quality design in the Middle East market.

An active logo, energetic colors and deep spaces evoke a team spirit. We aimed for action and achieved with a concept that conjures athletic sportwear. The perfect DMC dream team.

DMC's Drama channel presents an eclectic array of powerful and sensitive content. We crafted slow-motion shots of various motifs related to the shows with fluid animation and an effective color palette.