TV Branding / Spain & Portugal.
In 2011, Visualzink contacted Superestudio for a collaboration to participate in
competing to redesign the IDs for the prestigious channel Canal Plus, leader in
paid TV in Spain and with a remarkable history in brand development. The
proposed approach, winner of this pitch, meant a return to the textures and
patterns of nature, to the expression of life and the forces of nature, all within
the conspicuous tridimensional logo of Canal Plus. We also sought a differentia-
tion from the environment of synthetic images that is so predominant in chan-
nel IDs, in their most immediate context.
TV Branding / Latin America.
This is Sony’s new image for its awesome new channel: Sony Spin. The purpose
was to create a style that will attract young teenagers,
using elements of
technology but with a more interesting, analogue and fun look.
Promax BDA LATAM 2011
Silver award
Animated Graphic Package developed for SONY SPIN Latin America.
TV Branding / China.
Once again, in collaboration with Fox and for their channel Fox Movies, in this
case for China, we were asked
to create 3 complex IDs where the 3D development,
the mattepaint and the post-production led to very interesting pieces. We invite
you to take a look!
TV Branding / Latin America.
Fox LatAm approached us to deliver their new channel branding Nat Geo
Mundo
in USA, 100 % en Español, with the mission to inspire the US Latino families by
expanding their horizons through ON and OFF the screen.
Since we work with the people form FOX Latin America on a regular basis, they
developed the design and the animation and we produced the package.
In 2011 the LatAm Promax
awards honored us with a Gold recognition!
Thanks to our friends from Fox
for trusting us again.
TV Branding / Latin America.
Working with Fox LatAm designs once again, Superestudio developed
Cinecanal`s 2010 new image for Latin America's best non-paid movie channel.
The result was a very strong and confident branding.
Why don’t you take a look and tell us what you think?
Promotion/Marketing and Design Awards/ USA.
We are excited to announce 3 more international Promax awards received forthe Animax image campaign, 2 of them won in the New York edition World BDA: One Gold award for art direction and branding design (SPTI NetworksIberia), and a World Bronze award for the total package design, image on air (Latin America).In Berlin, they honoured us with a Silver world award in the Europe BDA for the best On-air Branding design. A total of six awards for Superestudio, including the ones won in 2010 and 2008.
TV Branding / Turner Latin America
We were entrusted by Turner to develop and enhance the present image of the
network with an all- new graphic package for 2011.
We worked with a script, animation and 3D compositions, focusing on the most
representative genres and contents of the network's programming: Sci-Fi, Crime
fiction, Action, Thriller and Horror, using archetypal classic sequences of universal
film language, communicating the narrative code of each segment along with the
identity and audiovisual language sought by the brand.
TV Branding / Latin America.
This new commercial format for Sony Entertainment Television explores theadvertising world using new technologies and trends. We worked on this graphicpackage using 3D animations with many logo variations, colors and high qualityrenders, with great materiality and eye-catching images for the viewer. An all-new graphic package directly related to the network's present identity.
Special ID / ESPN Latin America.
We developed the first piece for a new character, "Chamán", who travels andfaces the challenges posed by extreme sports and adventures around the world,and who presents and explores this TV SHOW broadcasted by ESPN. In this case, the universe of freestyle bike in a conceptual environment was designed,animated and composed in 3D in a new three-dimensional version to be seenwith glasses, from the new, fresh-out-of-the-oven Superestudio stereoscopic department!
TV Branding / Worldwide.
We are happy to present the all-new, worldwide Animax 2010 look. An entirely new positioning and programming, which will feature live-action series, reality, lifestyle and music. The exploration of a world made for the youth and by the youth, colorful, energetic, in-front creatively and innovative was the main guideline when working in a project that aims at discovering and sharing daily and aspirational experiences lived by free-spirited young people having fun in a healthy yet rebellious way.
From a technical standpoint, the use of language and setting involved working
with different POVs. subjective and snorri cameras, mainly to emulate and involve
the channel’s young audience, and present situations to which they can naturally
relate to.
TV Branding / Asia.
We developed this work for Asia's No.1 general entertainment channel, fully
renovating its image and graphic package. The goal was to consolidate the network's
present leadership with all new and exclusive first-run acquisitions, only on
STAR World. We created an animated universe inspired by graphics and advertising
of perfumes and related products, which are the protagonists of a world that is
luxurious, glittery, delicate and attractive.
TV Branding / Latin America.
For the 15th anniversary of the network, we developed this special tribute graphic
package, enhancing the best moments and content, including interviews of the
protagonists, and using a ranking channel format with the usual Sony characteristics
modern, colorful and entertaining.
Experimental shortfilm / 2010.
Lamole - The B side of Superestudio happily present its last short film “INACTIVO”.
This history completes the saga of “Invisible” and “Invertido” and it introduces
into Tuco’s Mind, main character of the trilogy. In this opportunity he will
transit past temporal lines achieving the revenge of his childhood’s drama...
For this production, we have a worked on 16 mm support and postproduced
in high definition, with 3d modeling and composition.
June ’10.
Introducing our new compilation of works developed up to June 2010, including aspecial selection of work that transmit the identity, capacity, energy, artistic andprofessional interests of the company.
You are invited to meet us and to expand the exploration by watching our experimental work in the Lamole section.
TV Branding / Latin America.
Introducing the all new Moviecity image, a high definition channel broadcasting
blockbuster movies that selected us to work on the design and production of
a new identity that will represent the high level and quality of its programming
and films.
We explored the visual language based on the concept of high category objects
of desire, comfort and precision, sophisticatedly integrating modern and classic,
leather and metal textures, and especially technology, to create a composition
and 2D and 3D animation system, which is warm and has a high performance level.
TV Branding / Worldwide.
This channel re-branding aimed at renovating and updating the channel’s image,
maintaining the spirit and identity of the previous graphic package, which
positioned it as an important TV channel broadcasting prime-time shows and
movies. We worked on color backgrounds and used footage of conceptual situations
in slow motion, which co-existed with different typographies and simple but
strong animations.
TV Branding / Japan & Middle East.
Based on reflective and refractive materials, optical effects and geometry, we
built a universe for FOX INTERNATIONAL CHANNELS where matter is at the ser-
vice of light. This is the frame and space for FoxMovies' new graphic package, a
comprehensive Superestudio proposal in high definition (HD) that the television
network commisioned us to carry out, for its Japanese and Middle Eastern
market.
Experimental Work.
It's already online our latest experimental piece now in 3D version.
Following Rotate’s experimental line (based on Duchamp’s optical investigation) andLamole’s surrealistic violent spirit, we developed this simple and hypnotic spot as acontinuation of our experimental work. The sound track is a fusion that is inspired inthe 70’s horror cinema and the Japanese imaginary.
TV Branding.
Recent Winner of the PROMAX/BDA LATAM Gold Award 2008; SPE NetworksLatin America commissioned the development of the annual graphic packageof their international short films festival from us. We worked all year long on themodeling, 3d animation and post production of the whole On Air and Off Air pieces.
