TV Branding / Asia.
We were called by Singapore Fox Sports creative team to develop the graphic
package for their top show, Fox Sports Central.
The Sports News package was based on the giant "O" in the form of
a factory and a tv studio combined & constructed by bold lettertype with backlit,
tubes, metal with a sense of speed, strength and design.
TV Branding / Asia.
The creative team at FIC Singapore wanted to create 2 ID’s where passion for sports
and bold brand presence were combined. We created a giant stadium logo in the
middle of a futuristic city, where the passion for sports illuminates the cityscape.
Individual sports come to life and invade the city as giant players use
the entire city as a court.
TV Branding / Latin America.
A visual journey through a blend of animated illustrations bring to life
Discovery’s Home & Health franchise in this playful brand identity.
We invite you to take a look!
TV Branding / Latin America.
After the radical change of the image of this channel in 2009, making it more playful,
colorful, warm and high quality, we were once again called by Fox Latin America to do
a refresh, but keeping the strong concept previously developed.
We invite you to take a look!
TV Branding / USA & Canada.
Movie Central is the ultimate uncut, commercial free entertainment channel
for the Canadian market. This brand refresh brings to life the new positioning
of the network under the slogan, "This is Premium TV".
Together with the Corus team, we developed a visual approach that portrayed
the Movie Central logo as high octane machine fueled by the best in entertainment.
Slick machined parts come to life as blockbuster movies charge through the device
illuminating the machine that is Movie Central.
The launch promo set the tone for the rest of the package for the ID's and promo tool kit.
Sony Spin / TV Branding / Latin America.
Sony LatAm entrusted us with the task of creating several pieces for a special
edition of its latest channel, Sony Spin.
The idea was to make a countdown to present a musical journey through
the career of highly popular artists and interesting up-and-coming rock bands
through ten of their most important videos, with a twist to be hosted
by their true protagonists: the musicians.
September ´12.
Superestudio is very happy to present its latest cut of the new demo reel for this year.
You will find a special selection of our latest works and some highlights of our work
from previous years. Come and take a look!
TV Branding / USA.
This is our latest and most important branding work for Fox International Channels.
Working again with Corina Capuano and Juan Pablo Cionci for FOX's new US channel,
Mundo Fox. The intention the channel had was to make an important new national
network featuring fresh content specifically for today's Latino audience.
MundoFox is set to capture the imagination of this bi-cultural audience that lives
in both the English and Spanish speaking worlds with a mix of well-produced,
culturally relevant and sophisticated programming.
TV Branding / Global.
This is our second on-air rebrand for FIC (Fox international channels) for its
channel FOX. Once again, we worked side by side with Corina Capuano and
her team. While maintaining the channel´s aesthetic look, we developed the
full branding re-adapting the old version. Our mission was to enhance its fun
and modern spirit, but adding even more simplicity and functionality to the
package, which had to be suitable for all regions.
TV Branding / India.
We developed the rebranding for Bindass, a very important channel for
teens in India. The channel is part of the UTV chain and The Walt Disney
Co. We are very happy to continue working for Asia and being able to
provide our creative input in this market.
The campaign was entitled 'Restless', and based on this concept we created
this package using the 'silhouette inside the silhouette' resource, a graphic
metaphor for active, energetic and cool youth. The result was a graphic
package full of attractive colors, dynamic, vibrant and passionate, which was
developed based on a mix of 2D animation and live action.
TV Branding / Turkey.
Star TV is one of the most important free entertainment channels in Turkey.
We developed the re-design of the logo and the full re-branding of the
channel, with the challenge of being innovative and to reposition a valued
brand among its viewers. Using a shiny esthetic developed in 3D, a wide and
saturated color palette and a dynamic symmetry and elegance, we developed
this beautiful work, our first for the Turkish market.
TV Branding / Spain & Portugal.
In 2011, Visualzink contacted Superestudio for a collaboration to participate in
competing to redesign the IDs for the prestigious channel Canal Plus, leader in
paid TV in Spain and with a remarkable history in brand development. The
proposed approach, winner of this pitch, meant a return to the textures and
patterns of nature, to the expression of life and the forces of nature, all within
the conspicuous tridimensional logo of Canal Plus. We also sought a differentia-
tion from the environment of synthetic images that is so predominant in chan-
nel IDs, in their most immediate context.
TV Branding / Latin America.
This is Sony’s new image for its awesome new channel: Sony Spin. The purpose
was to create a style that will attract young teenagers,
using elements of
technology but with a more interesting, analogue and fun look.
Promax BDA LATAM 2011
Silver award
Animated Graphic Package developed for SONY SPIN Latin America.
TV Branding / China.
Once again, in collaboration with Fox and for their channel Fox Movies, in this
case for China, we were asked
to create 3 complex IDs where the 3D development,
the mattepaint and the post-production led to very interesting pieces. We invite
you to take a look!
TV Branding / Latin America.
Working with Fox LatAm designs once again, Superestudio developed
Cinecanal`s 2010 new image for Latin America's best non-paid movie channel.
The result was a very strong and confident branding.
Why don’t you take a look and tell us what you think?
Promotion/Marketing and Design Awards/ USA.
We are excited to announce 3 more international Promax awards received forthe Animax image campaign, 2 of them won in the New York edition World BDA: One Gold award for art direction and branding design (SPTI NetworksIberia), and a World Bronze award for the total package design, image on air (Latin America).In Berlin, they honoured us with a Silver world award in the Europe BDA for the best On-air Branding design. A total of six awards for Superestudio, including the ones won in 2010 and 2008.
TV Branding / Turner Latin America
We were entrusted by Turner to develop and enhance the present image of the
network with an all- new graphic package for 2011.
We worked with a script, animation and 3D compositions, focusing on the most
representative genres and contents of the network's programming: Sci-Fi, Crime
fiction, Action, Thriller and Horror, using archetypal classic sequences of universal
film language, communicating the narrative code of each segment along with the
identity and audiovisual language sought by the brand.
TV Branding / Latin America.
This new commercial format for Sony Entertainment Television explores theadvertising world using new technologies and trends. We worked on this graphicpackage using 3D animations with many logo variations, colors and high qualityrenders, with great materiality and eye-catching images for the viewer. An all-new graphic package directly related to the network's present identity.
TV Branding / Japan & Middle East.
Based on reflective and refractive materials, optical effects and geometry, we
built a universe for FOX INTERNATIONAL CHANNELS where matter is at the ser-
vice of light. This is the frame and space for FoxMovies' new graphic package, a
comprehensive Superestudio proposal in high definition (HD) that the television
network commisioned us to carry out, for its Japanese and Middle Eastern
market.
